Dietmar Dahmen

I would like to start by saying that Mr. Dahmen had a great presentation. He was able to be humorous and captivating while teaching us something new. Some of the things that stuck out to me in his presentation were the ideas of global connectivity, fame equals relevance, creating trust within the brand and the consumer and making the brand a way of life. I believe these are all very important components of making something in the advertising world work. Without the consumer the brand has nothing, that is why it is important for the brand to create trust with us and keep us updated. They have to make us believe we need what they are trying to give us, the brand needs to be apart of our daily lives to be successful. For example, Apple has made us believe that we are not able to function without our smart phones. Ask anyone in a college class room how they feel without their phone and they will say things like "naked", "lost" and "incomplete". Apple has become a way of life, the idea that we NEED them has given them the power to strive and grow.