BrandsBrands Brands!!

 I think a brand represents a type of life-style a person lives or likes to portray. Wether we like to admit it or not we tend to judge people based on the brands they use or wear. A brand has the ability to portray anything they wish. How the brand decides to portray itself with the type of advertising and campaigning they do dictates what the consumer thinks about them and who will be their biggest market. A good example of this was the one we talked about in class. Dre Beats Vs. Bose Headphones. The type of image that Beats portrays is for the more urban, hip person while the Bose headphones are for the older, classier, more sophisticated user. Another good example would be the oh so chic and elegant brand of shoes every girl would die for called LOUBOUTIN'S. When women see other women with the distinguishable red bottoms we automatically think wealth, style and high fashion.