Leave it in the Past

        In my opinion, I don't not think it is right to racially stereotype. I think people are so concerned with being politically correct these days that it does not happen as much as it might have in the past. Companies are also a lot more concerned with their reputations and making money, if they were to be racist they would lose revenue and probably get a lot of bad press,which is something a corporation never wants to have. These days, if any group of people finds somethig racist or offensive they will probably protest and create a buzz about it making the corporation extract whatever the racist or offensive ad or commercial may be.
      I also believe companies want to appeal to the majority of people so that their products can be successful. Again, with trying to be politically correct companies usually so not want to offend anyone causing their product to down spiral. For example, make-up lines like Cover Girl and Maybelline. I have seen ads for both companies which contain Asian women, Hispanic women, African American women and Caucasian. They want their product to appeal to a massive group of people so they incorporate all races to show that anyone can use what they are selling.
     Another good example is Gap. Gap, unlike other clothing companies like Tommy Hilfigure, always do a good job of incorporating all races and ethnicities in their ads. They want to include all races so that everyone can feel comfortable wearing their clothes. In the pictures to the right we see a compilation of races. What companies have also gotten better at is pulling ads or products that are found offensive. A while ago Gap put out a shirt that read

"Manifest Destiny" across the chest. “This article of clothing promotes a belief that has resulted in the mass genocide of indigenous people, and it serves to normalize oppression,” the petition to recall the shirt read.The shirt’s designer, the iconic fashion designer Mark McNairy, took to Twitter to, at first, boast about the slogan. “MANIFEST DESTINY. SURVIVAL OF THE FITTEST,” he wrote, then later deleted. “I AM SORRY FOR MY SURVIVAL OF THE FITTEST COMMENT. IT HURT ME DEEPLY TO BE CALLED A RACIST AS THAT IS NOT ME. I REACTED WITHOUT THINKING,” he tweeted in all caps days later.

     Moreover, as I previously mentioned, companies have to worry about their images and keeping a good, clean, trusting relationship with their audience. When their biggest concern is making money and pleasing the customer  it does not leave room for racism and stereotyping.