The audience we got for this project was the middle-aged group of people. This group of people want the newest hippest technology. This age group is also not very concerned with the price of materialistic items.
My group and I have decided that to make the typewriter cool and relevant again we should make it eco friendly. Being eco friendly is the new trend. There is a growing concern with the state of our environment. The term "going green" has become very popular. Cars are going green, buildings are going green, so why shouldn't the typewriter.
With this new environmentally friendly typing machine every part of it will be made from recyclable or biodegradable materials. The ink will be eco friendly, the paper will be made of recyclable items and the actual machine will be made of scrap metals that have been used already, not only does it make it eco-friendly but lowers the cost of production.
Some of the advantages and selling points that would make the typewriter desirable again would be that its dependable, reliable, instant, fast and easy. We would no longer have to worry about computer crashes, losing files and documents or finding a printer to print our material. With the typewriter we have instant gratification. The documents we need will print out in front of our eyes as we type.
When this audience first thinks about the typewriter they will probably think of how old it is and that their parents used to use one. It could also take them back to their childhood. This will probably bring back good memories of childhood and their family. This is were nostalgia comes into play. The fact that it brings back good memories will make them want to buy it because there is an attachment to the item. the fact that it will be eco- friendly is just an added bonus.
We decided to do a commercial and use social media to promote this new and improved typewriter. Our commercial will consist of a businessman on his laptop getting very frustrated because it just crashed and he has an important deadline, he will then pull out this shiny new type writer and say something like, "I don't know why I ever left you, you've never failed me" he will get the job done with a smile on his face and the type writer will have saved the day.
we will aslo use Twitter, Instagram and Facebook as a way of marketing our product. Instead of being a Mac or a PC everyone will want to be a typewriter now. The typewriter will have its own twitter where and Instagram where it post pictures of itself and tweets funny, sarcastic jabs at Macs and PC's.
We think that by doing this that the typewriter will be a smash hit!
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