We decided to make this campaign very interactive. We decided to use Instagram, Twitter, and Billboards to get peoples attention and make them interested in the chocolate bar.
For the billboard we will have the Eiffel Tower made out of the chocolate with the top melting down. Along with the picture we will have an @ link where people can get more info as to what is going on.
When people click on the link there will be a contest that comes up. We will ask people to make things out of the chocolate. They can make buildings, structures, monuments anything they want. Once they make it they will then upload it to Instagram and Twitter. They will need to hashtag the chocolate we will post it on our site and whoever gets the most likes wins the grand prize. We will have a contest every 3-4 weeks. The winner will get their creation put on our billboards and a small cash prize. We will use twitter to announce contest dates and updates.
We think that if we get people to be involved in making things with the chocolate it will keep the brand relevant. By having incentives in the competition it will attract people to do the competition. This is also a good way for up and coming artist to get some kind of exposure.
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