Creativity in Ads

Creativity in ads is a major component in selling a successful product. The more creative the ad the bigger of an impact it can have on the audience. These days everyone is competing with each other to put out the best new product and ad to create the most buzz. Ads that catch the attention of the target audience will spread faster, and therefore make the product more relevant.
Although creative ads are a major component, they are not the only component. Even with an eye-catching ad, a product may not successfully sell if it is not a good product. Take these two ads, the first one is pretty intense but because it is very racy it probably got talked about a lot. Just like the Benetton ads,this ad is controversial wether it is good publicity or bad its getting talked about. The second add is pretty creative because it gives the person an idea of how good the watch will look on them. Thousands  of people will ride on this bart and will see this ad creating a buzz.