Selling a Jeep

   For our Jeep Advertisement we decided to go with the Jeep Compass. The jeep compass is 22,000 and gets 28 miles to the Gallon. The fact that it gets good gas milage is important because with the constant raising of gas prices we wanted to make sure it was affordable yet reliable and dependable.
    Although seniors' main concern is not the ruggedness and adventurous lifestyle that the Jeep is known for we figured that if we mixed the adventurous lifestyle along with the safety features and dependability of a jeep it would be very marketable to this age group.
   For our commercial we decided to show a group of 50-somethings to 70-somethings in a car ( two women and one man) together rocking out on their way to the park for a walk, one of the women's phone rings and its her grandson who is calling from school who is asking her to pick her up because he doesn't feel well. All of a sudden the grandmother looks back at the passengers and says "Get ready for a wild ride." The grandmother does a dramatic U-Turn and the roadway becomes a jungle. The cars on the road turn into wildabeasts and antelopes, the car is maneuvering through the animals with style and grace. The puddles on the sides of the streets turn into raging bodies of water that the Jeep has to get through, a wind and hail storm suddenly hits and Grandma is driving with such ease. Grandma does a dramatic fancy U-Turn again and ends up in the front of the school. The music stops, the skies clear up and the sun comes out. Grandma gets out of the car and does a cool walk into the school doors at the same time the view of the camera shifts so that we can see grandma walking towards school and we can see the entire jeep.
   With this commercial, like I mentioned before, we feel that we can get the lifestyle of the Jeep, which is adventurous, while showing that people can do everyday things in a jeep as well, like picking up their children from school. Targeting these two points I feel will be the most efficient way to grab this age groups attention and make them want to buy a Jeep.