Monday, April 15, 2013

Housewarming Party

For this assignment we have chosen to use the waistband expander.
We will advertise by having a commercial as well as a radio ad.
For our radio ad we will open up with a woman ringing a dinner bell alerting the family that it is time to eat.
You can hear the sound of the family running to the table to get ready for dinner, as the family sits and prepares to eat they pull their chairs out to sit and you can hear seems ripping and buttons popping.
Mother: Not to worry guys, I just bought the waistband expander, now we can eat as much as we want and our pants will still fit!
Family sfx: shouting and screaming for joy
Family: you're the best mom!
Then the commercial will cut to an announcer letting people know where they can purchase this waistband expander and how much it costs.

Commercial:
Opening Scene: a mother frantically cooking in the kitchen in sweat pants and a T-Shirt on christmas day, the kids are running around and she is expecting company
Sound fx: the doorbell rings, her friend enters the door
Mother: OMG you're early, how are you?
Friend: yea, I thought maybe I could help you cook or something
Mother: you can actually help me pick out something to wear, I want to look really nice when Jim comes homes.
Friend: perfect lets go upstairs
scene: friend sitting on bed watching the mother look into the closet. Mother is going crazy in the closet, everything she picks she hates and throws on the floor. Mother picks a pair of her favorite pants
Friend: why don't you wear those, they are your favorite!
Mother: they are too tight and don't button
Scene: friend smiles really big at mother and pulls something out of her purse
Friend: here, try this its a waistband expander!
Mother: are you sure this will work?
Friend: yes, try it!
scene: mother goes to her closet and puts the expander in her jeans, then comes out of the closet
Mother: oh my goodness, this is a miracle! they fit perfectly! Thank God you had this in your purse. Now I can wear whatever pants I want.
scene:they both look into the camera and with a big smile on their face
 Mother and friend:Thank you waistband expander, you saved my life

we wanted to make this commercial very corny because it is a very unusual product. We thought if we made it corny it would be funny but terrible at the same time. It would be so bad that people would talk about it and it would help get the product out there


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