Effective or Annoying?

Interruptive Advertising used to be one of the most effective but it that still the case or does everyone just think its annoying?
When we are listening to the radio or watching TV most of the time when we hear a commercial we tend to just change the channel or station and move on to the next spot that has no commercials. For example, when we are listening to Pandora every 7 or so songs there is some kind of add. When these ads pop up usually the station gets changed because we don't want to hear the annoying ad.
On the other hand these ads may be effective because they are annoying. But because of them being annoying people might only remember them for having a bad connotation. Companies want to be remembered for having effective advertising that people will remember for the better, not because the advertisement was annoying or because they hated it.
Now a days with all the new technology there are so many other more effective ways to advertise something and grab peoples attention.
There is also interruptive advertising in email and internet. With all this new technology, pop up ads and spam mail can be automatically erased and deleted. No one takes the time to actually look at these emails or ads because they know it is junk.
Overall I would say that this type of advertising is not the most effective. Like i mentioned earlier there are other more effective ways to get some ones attention.